2021 ‘Breitling Select’ Brings A Watch Subscription Program

From fashion to smartphones, geeky gear to cars, subscription services have been all the rage lately, and Breitling has taken notice. The brand’s new service, Breitling Select, launched today in the U.S., allows plan members to try on one or two Breitlings before making a purchase. Breitling Select allows undecided buyers to try on up to three different models over the course of a year, after which they can choose one of the three and purchase that model at a discounted price.
The selection of replica watches available for subscription is limited to models from the SuperOcean, Navitimer, and Premier collections, which are carefully maintained for the program. In addition, Breitling says that the BreitlingSelect collection includes many of the brand’s most popular watches. Breitling
As mentioned above, this type of model has been applied to different markets, with successes and many failures. While I find it quite expensive, like a game of “hearts and minds” I can see this appealing to a specific type of undecided buyer who even just wants to try out a watch without paying that full price and taking on the burden of resale or depreciation.
That said, the math will be different for everyone, and the base annual fee for the first year will be a not-so-low $1998. I’ve owned entire Breitlings for much less, so you either need to see the great personal value and the thrill of trying before you buy, or the eventual discount will need to absorb a significant annual fee. Breitling’s website doesn’t describe how much of a discount will be offered when a user chooses to buy.
As a promotional program that looks for and attracts more and more elements of watch lovers, I can totally see the value of Breitling. In addition, the specific investment in this program will put some pressure on the end customer, both to translate into sales and to keep replica Breitling ahead of the curve in a highly competitive market.
Finally, apart from some third-party watch lending programs, Breitling replica is the first major brand to enter this field. And, as more and more traditional brands start to explore digitizing everything, I think we can expect more players to make similar moves. I still have some questions about insurance, damage, shipping, and ultimately discounts, but I think watch subscription programs have the potential to be quite effective.


Breitling Released Superocean Limited Edition

Breitling has just released a limited edition of the Superocean Automatic 44 Ironman, one of the most limited-edition replica watches ever made by the brand and the famous Ironman Triathlon series for long-distance races. Organized by the World Triathlon Corporation and consisting of a 2.4-mile swim, a 112-mile bike ride, and a 26.22-mile marathon — all without a break, the triathlon represents some of the most extreme and demanding races in the world.
Competing in a triathlon is undoubtedly a heroic achievement; however, it has never really been properly celebrated in clockwork terms. The new Breitling Superocean aims to correct this and will be the official luxury watch in the triathlon series.
Limited to 300 pieces, this is not something to wear in training or competition (such as the timepiece of the ironman triathlon), but rather a wearable trophy for those who participate in a tough race — an event that is still meaningful and usable for lives of ironman participants, even after years of their withdrawal from the competition.
The 44mm steel watch, called the Superocean Automatic 44 Ironman limited edition, is fairly simple in design, with a black dial, black bezel, and an oversized Ironman logo at 3 o ‘clock. In triathlons, the red “M” echoes the minute hand track and arrow on the second hand, as does the red rubber diving belt with the cheap watch.
Like other Superocean automatic 44 watches, this limited-edition watch features a Breitling caliber 17 sport that automatically winds up and provides 38 hours of power storage. Another interesting feature is the watch’s case, which bears the iron man logo and the legend of “one of the 300.”The Superocean Automatic 44 Ironman limited edition will only be available live on Breitling’s own e-commerce channel, select Breitling boutiques, and the Ironman 70.3 World Championship in Nice, France, and Kailua-Kona, Hawaii.
To celebrate the partnership and the watch, Breitling replica held an event the other night at its flagship store in New York, co-hosted by Thierry Prissert, President of Breitling USA, and Andrew Messick, President, and CEO of the Ironman Group. To that end, Breitling brought in three new players, known as the triathlon team.
“We are particularly excited about working with iron man,” George Cohen, Breitling’s chief executive, said in a statement.”All three members of our triathlon team did very well in the triathlon. Jan Frodeno won consecutive triathlon world championships in 2015 and 2016, and Chris “Macca” McCormack won two in 2007 and 2010. There is no doubt that Daniela Ryf’s achievement is amazing: she is the reigning triathlon world champion and has won four consecutive titles and four world titles in the past five years. The sport is very popular and the performance and endurance of its great competitors perfectly reflect Breitling’s values.”