In 1954, Gamal Abdel Nasser became the second President of Egypt, and during his leadership, he was often seen wearing a highly coveted Rolex Day-Date, known for its association with political leaders. This particular model, now famous for its historical significance, was recently sold at auction for a staggering $840,000 USD, far surpassing Sotheby’s initial estimate of $30,000 to $60,000.
The Rolex Day-Date, also known as the “Presidential” watch, features a champagne-colored dial, distinctively adorned with “claw” indices and Arabic writing for both the day and date windows. These unique elements give the watch an exotic yet timeless quality. The watch’s dauphine-style sword hands and remarkable design contribute to its enduring appeal as a piece of horological art.
The provenance of Nasser’s Rolex was further validated by a letter from his grandson, which accompanied the auction. This personal touch added to the watch’s historical value, connecting it to one of Egypt’s most influential leaders. Nasser’s Rolex is also engraved with a caseback inscription in Arabic, reading “Mr. Anwar El Sadat 26-9-1963,” referencing the prominent Egyptian political figure who would later become president.
In a well-known photograph, Nasser is seen alongside U.S. President Dwight D. Eisenhower, who also wore a Rolex. Eisenhower’s choice of a yellow gold replica Rolex Datejust, paired with a matching Jubilee bracelet, solidified the brand’s status among world leaders. His association with the Rolex brand set the standard for political figures and global influencers to wear these “tool” watches, making Rolex synonymous with power and prestige.
An ad from 1964, featuring the slogan “Men who guide the destinies of the world wear Rolex watches,” encapsulates the watch’s connection to leaders like Nasser and Eisenhower. This marketing campaign, spearheaded by Rolex’s marketing director René-Paul Jeanneret, emphasized the connection between Rolex and influential individuals shaping the course of history.
The watch’s condition, as outlined in the auction catalog, reveals some signs of wear. The case shows surface scratches and nicks, while the dial remains in good condition despite minor oxidation marks and the partial loss of luminous material. The movement, though running at the time of the auction, was not tested for long-term accuracy, and potential buyers were advised that it may require servicing.
Beyond Nasser’s legacy, Rolex replica continues to be worn by influential figures today. For instance, AMD CEO Lisa Su was recently featured on the cover of TIME Magazine, sporting a yellow gold Rolex Lady Datejust with a diamond bezel. Su’s remarkable career in the tech industry, particularly her role in revolutionizing semiconductor technology at AMD, has been instrumental in the company’s rise from a $3 billion market cap to over $200 billion, surpassing Intel in the process.
This modern success story highlights how the Rolex brand, much like its illustrious history with figures like Nasser and Eisenhower, continues to symbolize achievement, leadership, and global influence.